digital art as entertainment

After hearing the news media label net artists as "Internet humorists" and witnessing the entertainment industry expressing interest in commodifying the web content. I have been thinking about my own work in terms of art and/or entertainment. Should I make work that is all about the idea, which is not that exciting to watch but you may endure it because it makes you think and you kind of like that feeling. Or should I make work that has a fast bassy techno beat and killer vector animations and will make you bob your head, laugh, cry, and mindlessly entertain you?

Sheeple have been conditioned by contemporary big-budget assembly-line slick Hollywood cinema and with it the expectation of high production value, star-studded action-packed, romantic, thriller feel-good movie of the year. This is what they come to expect when they view media on the web. That is what we are competing with for eyeballs.

One of my favorite net art pieces is John Simon's "Every Icon" Is is not fun to watch, but the idea is brilliant.